Big Adventures with Little Foods

New scientific research confirms that comfort food is actually comforting in times of pain.

Per Dr. Hamid Hekmat, professor of psychology at the University of Wisconsin at Stevens Point

“We found that food fantasies such as imagining eating your favorite ice cream, chocolate cake or meal had a strong pain-attenuating effect. It enhanced mood, reduced anxiety, and helped coping with ice water pain.”

Its interesting that even thinking of these favorite foods serves a helpful purpose (via Neuroscience Marketing).  So if dreams of comfort food can help you get through a rough day, we’re happy to help!

Related articles by Zemanta

• Food Fantasies May Take Pain Away
• Better Branding with Chocolate and Sex