Comfort food: A tasty painkiller

New scientific research confirms that comfort food is actually comforting in times of pain.

Per Dr. Hamid Hekmat, professor of psychology at the University of Wisconsin at Stevens Point

“We found that food fantasies such as imagining eating your favorite ice cream, chocolate cake or meal had a strong pain-attenuating effect. It enhanced mood, reduced anxiety, and helped coping with ice water pain.”

Its interesting that even thinking of these favorite foods serves a helpful purpose (via Neuroscience Marketing).  So if dreams of comfort food can help you get through a rough day, we’re happy to help! :)

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This entry was posted on Saturday, August 9th, 2008 at 9:38 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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